Advertising.com


· Overview ·
· Origins ·
· Distribution ·
· Operation ·
· Risks ·
· Detection and Removal ·
· Research ·



Overview

Summary:

A spyware cookie. Cookie is used to track unique visitors to many different sites, and their "preferences."

formerly Teknosurf: www.advertising.com - www.teknosurf.com

"Advertising.com has created powerful targeting and optimizing technology that helps you get the most from you campaign. Whether your goals are branding, driving traffic to your site, or optimizing for conversions, we have a solution for you."

"AdLearn technology uses proprietary ad placement intelligence, which replaces demographic data with individual, real-time, preference assessments. In a matter of milliseconds, AdLearn evaluates a visitor's past preferences, matches them with past campaign performance and website data, and instantly serves the ad most likely to elicit a response from the visitor."

The Company Information page states that "Advertising.com's AdNetwork delivers over a billion ads each month to more than 5,000 qualified Web sites." On August 3, 2000, an Advertising.com Press Release "...announced that it has received strategic investments [...] totaling $57 million."

Category:

Tracking Cookie: Any cookie that is shared among two or more web pages for the purpose of tracking a user's surfing history.

Similar Pests:

Tracking Cookie

Origins

Author:

Advertising.com / Teknosurf

Vendor:

Advertising.com / Teknosurf

Date of Origin:

January, 2003

Distribution

Prevalence:

  • Advertising.com: 1.3%
  • More Info

    Clot Factor:

  • Advertising.com: 2
  • The "Clot Factor" is a measure of how much a pest "gums up" a machine by adding registry entries, files, and directories. As more objects are placed in a machine, manual removal becomes more difficult and more error-prone.

    Growth:

  • Advertising.com: Insufficient data to report growth
  • Operation

    Risks

    Privacy Policy:

    Privacy Policy: www.advertising.com/privacy/index.html

    Opt-Out Option: No opt-out cookie provided. "A web surfer may choose to opt-out of receiving the benefits associated with our use of cookies at any time by following a simple procedure to manually delete his or her cookies."

    Privacy Contact: privacy@advertising.com

    Detection and Removal

    Automatic Removal:

    PestPatrol detects this.

    PestPatrol removes this.



    Research

    More Info:

  • AllTheWeb, AltaVista, AOL Search, Ask Jeeves, Google, HotBot, Lycos, LookSmart, MSN, Yahoo!
  • Research By:

  • PestPatrol's Pest Research Center
  • Last Revised:

    April 14, 2005